You know it’s the most wonderful time of year when those ubiquitous Apple snowflakes begin dropping. Without exposing any trade secrets, let’s just say this season’s customer journey kicked-off with a holly-jolly retail launch, followed by several more strategic shopping moments that ultimately led to what is my favorite time of year: The season of self-gifting.

A magical flurry of banner ads, emails, landing pages, social, and takeovers swirled around the world faster than a fat man in a sleigh. We spread some major joy. And charmed gift-givers worldwide into gifting it their all.